ONE MOMENT.
MULTIPLE FORMATS.
MULTIPLE AUDIENCES.
Why clipping matters
The content already exists. We unlock its potential.
Interviews, performances, livestreams, backstage footage, rehearsals and archives all contain moments worth rediscovering. Caldo identifies standout hooks, stories and reactions, turning existing footage into platform-native content built for ongoing discovery.
Interviews
Performances
Music videos
Livestreams
Backstage
Rehearsals
Archive
Artist access
The partner network
Built to create. Connected to distribute.
Content can be distributed through creators, music publishers, theme pages and fan communities, activated around a single release, artist or market.
1,000+
Creator relationships
15,000+
Clippers, publishers and social accounts
4
Core platforms: TikTok, Instagram, YouTube and X
Figures refer to Caldo’s partner network.
They are not all accounts owned directly by Caldo.
What we produce
First-listen reactions
Creators hearing a new record for the first time, cut around the moments that make other people press play.
Reaction compilations
Several creators reacting to the same record, edited into one piece so a release reads as a shared moment rather than a single post.
Artist news & interviews
Quotes, stories and opinions lifted from long-form conversations and turned into short clips people want to share.
Performance & backstage
Standout live moments, rehearsals, soundchecks and studio footage, cut into short-form stories.
Interpretations & covers
Creator-led takes on the record, from covers to visual treatments, giving a song more places to live.
Catalogue revivals
Anniversaries, samples, collaborations and archive footage used to bring existing records back into conversation.
How it works
From footage to distribution.
Source
Rights-approved artist, label and event content.
Identify
Find the lyric, hook, reaction, story or visual moment worth building around.
Edit
Platform-native short-form cuts for TikTok, Reels and Shorts.
Package
Captions, hooks and creative variations, ready for each platform.
Distribute
Activate the partner accounts that fit the release: creators, publishers, fan pages and social accounts.
Report
Measure attention, placements and downstream actions where the data allows.
Release-cycle support
Built around the campaign, not just the clip.
Pre-release
Anticipation and approved previews.
Release week
Reactions, hooks and artist news.
Post-release
Performances, interviews and alternative creative treatments.
Catalogue
Rediscovery through archive and cultural moments.
The label provides the assets and the approval framework. Caldo and its partner network turn them into moments people share.
Cultural credibility
We understand the moments behind the music.
2,500
Approximate attendance, BULLY listening experience, ExCeL London
Caldo executive produced Ye’s BULLY live album listening experience at ExCeL London. We work close to artists, live audiences and the culture around a release.
Measurement
Creative execution. Measurable outcomes.
Coverage
Published clips, creator posts and publisher placements.
Attention
Watch time, completion, shares, saves, comments and sentiment.
Action
Profile visits, sound use, pre-saves and attributable streams where available.
Learning
The creators, formats and markets that merit further investment.
Ways to work together
From one release to an entire roster.
Single release
A clipping campaign built around one single or album. The simplest way to start.
Ongoing artist support
A steady stream of artist moments between the major campaign beats.
Roster & catalogue
Label-wide programmes across several artists and their back catalogue.