We build connections between brands and culture.
Caldo Creative works at the intersection of creativity, culture and commerce — building ideas, partnerships and experiences for ambitious brands.
Ideas • People • Opportunity
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Caldo Creative
Caldo Creative works at the intersection of creativity, culture and commerce. We develop ideas, partnerships and experiences that allow ambitious brands to participate meaningfully in the worlds their audiences care about.
SELECTED WORKS
The opportunity
Audemars Piguet had an opportunity to deepen its relevance with a younger generation of consumers through culturally significant talent.
The Caldo move
Caldo initiated the initial pitch around integrating Travis Scott with Audemars Piguet and facilitated the introduction between Travis Scott and the brand.
The initial connection developed into a full limited-edition watch collaboration.
Caldo Creative
The opportunity
Ye’s BULLY album created an opportunity to translate a new body of work into a physical cultural moment, bringing the music directly to an audience through a large-scale live experience in London.
The Caldo move
Caldo executive produced the BULLY live album listening experience at ExCeL London, overseeing the production and bringing together the music, audience and creative elements required to deliver the experience.
What happened next
Approximately 2,500 people came together for an immersive live listening experience, transforming the album into a shared cultural moment beyond the traditional release format.
Caldo Creative
1017 ALYX 9SM x Juice WRLD
The opportunity
1017 ALYX 9SM and Juice WRLD’s 999 Club had an opportunity to bring fashion, music and community together through a collaboration with a meaningful purpose.
The Caldo move
Caldo helped bring the collaboration together, with our team co-designing the clothing pieces and creatively directing the campaign and rollout.
What happened next
The partnership became an official 1017 ALYX 9SM x 999 Club collection. All profits from the collaboration were dedicated to Live Free 999, the charitable organisation founded by Juice WRLD’s mother in his honour.
We develop ideas, partnerships and experiences that allow ambitious brands to participate meaningfully in the worlds their audiences care about.
Film & Commercials
Commercial direction, campaign films, music visuals and branded content through our in-house creative team.
Spatial & Physical Design
Architecture, interiors, installations, retail, pop-ups, exhibitions and live environments.
Precision Marketing
Data-led marketing systems — audience intelligence, CRM, digital engagement and campaign optimisation.
Commerce
Commerce experiences that connect brands with customers across digital and physical spaces.
Branding
Brand strategy, naming, logos, visual identity, messaging, tone of voice and guidelines.
Public Relations
Strategic communications, media relations and reputation management for leading organisations.
Data Analytics
Tracking traffic, leads, sales, customer acquisition costs, ROAS/ROI, campaign performance, dashboards, and recommendations.
Clipping Ecosystem
We transform existing content into engaging short-form videos, amplifying brand visibility, audience reach and engagement across major social platforms.
SEO
Keyword research, technical SEO, on-page optimization, local SEO, content SEO, link building, and improving organic search visibility.